ROLL & HILL

Comfortably in situ, this commercial showroom in Manhattan’s Soho neighborhood sets a residential scene for the fixtures and furnishings of American design brand, Roll & Hill. Subversively highlighting product, the interior aesthetic offers an elegantly discreet retail atmosphere through warm and familiar elements that feel drawn from vague memory.

On the occasion of Salone del Mobile in 2017, this conceptual reimagination of Roll & Hill’s lighting pavilion experience came to life through a lofted canopy above a series of columns arranged harmoniously to create subtly interlinked spaces. Through scrim-covered coffers, this open layout space was washed in ephemeral light.